Web Design for Technology Companies

Are you a technology company that is looking to freshen up or create your online presence? The following article will walk you through what makes the perfect tech website, and how AppKong can help you obtain it.

Create Your Tech Website

Creating a website for a technology company sounds like it should be an easy task. After all, it utilizes the specialty of the company! However, in practice, this is actually one of the hardest sites to create. This is because the target market is much smaller than the target market for a company such as a grocery or clothing store. And, technology services and products can be some of the hardest to explain to people, especially through a screen.

Even if you are the technology wizard behind your business and know how to code, it still may not make sense for you to develop your own site. This is because your time is one of your business’s most valuable resources. During the time that you would be devoting to building or modifying a site, you could be scaling your company, adding another line of services, or raising the quality and value of what you are offering. 

By constructing your own site, you might be saving money by not hiring developers, but you are losing money while you are taken away from the other parts of your business. At best, you would break even. That is why, even if you know how to code, you should consider contracting an outside team to build your site for you. 

In addition to allowing you to focus on your business, hiring a development company can benefit you in other ways. For example, it will provide you with external opinions and specialists.

Why Us?

With so many options out there to choose from, why should you hire AppKong to handle your project? For starters, we are based in one of the most prominent tech hubs in the world—the USA. This means we have access to the freshest talent with training in the latest and greatest development tools. 

Additionally, we have been around for years. This is because of our excellent reputation and work product. So, we are more trustworthy than our newer competitors who have fewer testimonials and work products to show for themselves. We also have a diverse team with zero gaps in our knowledge of site building, from SEO optimization to coding and everything in between. 

And, our packages are super flexible. No matter what size your business is, or what your needs are, we can work out a plan that works for everyone involved. It’s a win-win situation. 

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What Makes a Good Website for a Technology Company

There is no one-size-fits-all template for what the perfect tech website looks like. However, there are some general things that they should all include. First and foremost, it is important that it loads quickly, as these days, internet users are impatient. It is also crucial that the site is accessible on all possible devices, including laptops, desktops, tablets, and smartphones. And, that it is compatible with different operating systems, such as both iOS and Android. 

Some other things that are essential for the perfect online presence are: 

  • SEO to keep your search engine rankings high; 
  • Simple designs that are easy to comprehend; 
  • Videos and/or to demonstrate your services; 
  • Content that makes sense to those without IT experience; and
  • Testimonials for your products and/or services. 

It also helps if you include your HR’s contact information somewhere on your platform that is easy for users to find. That way, if they have any questions, comments, or complaints, they can easily figure out how to reach out to you frustration-free. 

And, it is crucial that all of the above things are incorporated into a site cohesively. Sites should flow easily so that users are encouraged to click around and are never having to expend mental energy to locate something. Color schemes and themes should also match those of the company it is representing. Otherwise, the branding of your technology company will be diluted. 

Last but not least, it should be clear from the homepage of your site what your company does and why your clients need to hire you. It is likely that potential clients have a lot of other competitors to choose from. So, you need to appeal to them right away from their first click onto your site! 

The term full-cycle turnkey development process implies that after you give a developer directions, they will respond to you with a site that is completely finished and ready to go live. One of the primary benefits of this method of development is that you as a project owner do not have to have any tech experience yourself. You can simply verbalize what you envision your digital presence looking like and doing for you, and your team can make that happen for you. Of course, you are welcome to be as involved or uninvolved in the process as you’d like to be.

AppKong operates using a team-based approach, assigning diverse and talented groups of individuals to incoming projects. We have a wide variety of experts with different specializations and levels of experience. Based on the needs of a project, members will be carefully chosen to take on the tasks demanded by a project. 

AppKong will always arrange for the most efficient team to be working on an assignment at any given time. This will ensure that your money is being put to the best use possible. It would not make sense to put an SEO specialist on a coding project or vice versa. 

AppKong also has a low employee turnover rate. Through maintaining the same employees for a long period of time, our team has gotten used to working with each other. They know the best ways to communicate with each other to get jobs done as quickly as possible without sacrificing quality. 

The way that a development team plans a project is dependent upon the unique needs of the client. If a client is seeking full-cycle turnkey development of a site as described above, the project team would likely work intensively full-time for a period of days or weeks to complete this assignment. Alternatively, if a client seeks regular maintenance of an existing website, the project team might spend only one day per week tending to the site and cleaning up anything that needs to be fixed for a longer period of time, such as months or years. 

Project planning is also dependent upon the preferences of the client. If you’re a small business, you may want to be kept in the loop about the progress being made on your tech website. Alternatively, if you already have too much on your plate, you may prefer to only be bothered in urgent circumstances. 

Because we have been around for so long, we have been able to build an excellent team consisting of the best technology experts in the business. Every single one of our team members is trained in the modern-day approaches to development.

If there is an update in a coding language, such as PHP, we know about it. If there is a change in the way search engines are ranking results, we are amongst the first to change our SEO strategy. The world of IT may change fast, but we can adapt faster.

There are many ways we keep up with the rapid accelerations that happen in our field. First, we keep an eye on the news and attend regular training for learning new construction tools or refreshing our memory on existing ones. AppKong is also constantly searching for new talent to add to our team.


SEO-Friendly Optimization

SEO stands for Search Engine Optimization and is arguably one of the most important parts of website development. SEO dictates how far down your site will be in a search engine such as Google or Bing’s search results. It can make or break you as a company by getting your site a plethora of hits or no visits at all. Things that can affect your search engine rank include: 

  • How fast your site loads; 
  • The quality of content on it; 
  • Whether it contains images or videos; 
  • How long the visitors stay on your site; 
  • How many times the visitors click on buttons; 
  • And more!

Search engines have complicated and secret algorithms for ranking that are always changing. SEO experts like us keep a very close eye on the visible patterns to learn how sites can be tweaked to rank as high as possible in the results. 

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Try Our Team in Action for Your Tech Website

Now that you have a better idea of what must go into a high-quality tech website, it is time for you to see what AppKong can do for you specifically. Reach out to us today to set up a consultation and discuss your needs with one of our intelligent specialists. 

Whether you are a huge company looking to obtain a complete online presence from nothing, or a small company that is just starting out with only a rough draft of a site so far, AppKong can help you reach your goals. 

Chances are, once you begin working with us, you won’t want to stop. This is perfectly fine! In addition to building sites, we can also handle site maintenance for you to make sure that your site is always live and functioning as it is meant to. Maintenance is also the best way to ensure that your site is always improving and changing so that it can outperform your competition. 

So, what are you waiting for? Reach out today to get started with our team. Then watch as the website of your dreams gets built. 

Contact Our Development Company Today

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3422 Old Capitol Trail Suite, Wilmington, Delaware, United States

+1 786 673 6873

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